Â
Shelley's Story
A Journey of Strength, Awakening, and Purpose.
Â
Born and raised in Dundee, Shelley’s life has always been guided by drive, heart, and deep-rooted purpose.
Â
With an academic foundation in Sport and Exercise Science and over 25 years of living and breathing health, wellness, and human transformation, she has dedicated her life to empowering women to reclaim their confidence, their health, and their inner truth.
From a young age, Shelley thrived in team sports, energised not just by competition, but by the pride she saw in her father’s eyes. His encouragement planted something profound within her: a devotion to excellence, resilience, and pushing beyond perceived limits.
Her journey began in the world of sport and fitness — a space built on achievement, structure, and pushing limits.
Those early foundations shaped her discipline, her work ethic, and her belief in what’s possible when you show up for yourself fully.
But everything shifted when she lost her father far too early to preventable lifestyle-related illness. Shelley believed deeply that with the right knowledge and guidance, his story could have been different. His passing became a defining moment—one that ignited a lifelong mission to help others live longer, fuller, more intentional lives.
What began as grief became purpose.
What began as loss became a vow to lead.
Shelley immersed herself in study, practice, leadership, and personal evolution.
Shelley created The Feel Look Be Formula, an online programme for women, and went on to support thousands of women in transforming their bodies, minds, and daily lives through education, lifestyle shifts and created an empowering sisterhood and community she now calls her Awakened Tribe.
But as Shelley continued her own inner work, emotionally, spiritually, and energetically, her calling deepened.
She felt herself naturally shifting away from the intensity and rigidity of the traditional fitness world.
Instead, she stepped into a more grounded, intuitive, feminine way of living and leading. One that reflects who she is today: calm, centred, aligned, and powerful in a new, embodied way.
Today, Shelley guides grounded, ambitious, intuitive women who are ready to rise into their fullest potential—not through force, but through alignment.
Her work is about wholeness.
Embodiment.
Awakening.
It’s about helping women lead themselves from a place of truth and create lives rooted in purpose, clarity, and inner freedom.
She believes that when a woman heals, she heals generations.
When she awakens, she shifts the world around her.
And when she chooses herself, her entire life transforms.
Â
Â
This is the mission.
This is the movement.
And it begins with you.
If you’d like to explore more of Shelley’s journey and the experiences that shaped her work, her book offers a deeper look into her story, her awakening, and the path that brought her here.
LEARN MORE
