Shelley believes that women share and express themselves better when they feel safe and when they have the support of other women. Accountability is a huge component of the programme and therefore before-and-after pictures are shared showing body shots in underwear etc. It isn’t for everyone but some people do like to share and feel accountable and need to feel safe to do so.
The second reason is that women are often the people in the household responsible for the cooking, shopping and planning of family meals and wellness initiatives (or lack of). Therefore when a women undergoes the challenge of the Feel Look Be Formula, she feels empowered to take that back to her family and share her knowledge and the health benefits. This way, the whole family is inspired and ultimately becomes healthier too. The programme is a family-friendly concept which Shelley herself promotes heavily. It’s a win-win for the whole family!